Haro, known as the capital of Rioja wine, is far more than just wineries. With its charming old town, rich heritage, gastronomy, and stunning vineyard landscapes, this historic town is an ideal destination for a cultural and exclusive getaway. In this guide, you’ll discover what to see in Haro—from historic squares and landmarks to scenic viewpoints and picturesque streets—and what to do in Haro, including private tastings, hot-air balloon rides, and visits to nearby villages. All curated with the elegance and expertise of Amelí Rioja Tours.
Haro Highlights: Must-See Spots for a Cultural and Charming Visit
Wondering what to see in Haro during your stay in the Capital of Rioja? Here’s a curated list of top sights to immerse yourself in its history, architecture, and vibrant local life. Haro is not only about wine—it’s a cultural gem full of character and authentic Riojan charm.
From its central square, Plaza de la Paz, to the streets linking its baroque heritage with the surrounding vineyards, visiting Haro is a five-senses experience. Here are the highlights you shouldn’t miss.
Plaza de la Paz: The Historic Heart of Haro
Plaza de la Paz is the perfect starting point for anyone planning what to visit in Haro. It’s the social and cultural hub of the city, featuring the elegant 18th-century Town Hall adorned with wine barrel motifs and the crest of King Charles III. This square is also Haro’s most iconic photo spot.
Nearby, you’ll find key buildings such as the Bendaña Palace—now home to the tourist office and public library—and the Torreón Museum, whose tower offers panoramic views over the old town.
Historic Streets: Santo Tomás, La Vega & San Martín
One of the best ways to explore Haro is simply to walk its historic streets. Santo Tomás Street leads to the imposing baroque church of the same name. Along the way, you’ll sense the past glory of Haro’s wine and trade boom.
La Vega Street takes you to the verdant Vega Gardens and the Basilica of Our Lady of La Vega, Haro’s patron saint. The street is lined with elegant 19th-century buildings, including the former Bank of Spain.
San Martín Street loops back to Plaza de la Paz, creating an ideal pedestrian circuit through traditional Riojan urbanism—a must for those seeking authentic things to do in Haro.
La Herradura: Tapas, Tradition & 18th-Century Charm
La Herradura is Haro’s famed tapas district, set in narrow, curved streets surrounded by 18th-century stone buildings. It’s a sensory feast of local pinchos paired with Rioja wines in a lively atmosphere frequented by both locals and visitors.
No visit to Haro is complete without a tasting tour through La Herradura—an unmissable experience for lovers of wine and traditional cuisine.
El Pardo Viewpoint: Panoramic Views of the Ebro & Vineyards
For those who enjoy landscapes and photography, the El Pardo Viewpoint is one of the top spots to see in Haro. Located at the end of Siervas de Jesús Street, it offers sweeping views of the Ebro River, railway tracks, vineyard hills, and nearby villages.
It’s a peaceful and picturesque location to take in the scenery, particularly at sunset—a perfect way to end your walking tour of Haro’s old town.
Barrio de la Estación: Haro’s Wine Lover’s Paradise
No guide to what to see in Haro would be complete without the legendary Barrio de la Estación, home to the largest concentration of century-old wineries in the world. This historic district embodies Haro’s role as the Capital of Rioja Wine, blending industrial heritage, 19th-century architecture, and winemaking tradition.
Originating with the arrival of the railway in 1863, this area played a key role in the export boom of Rioja wine to Europe and remains central to its identity.
Century-Old Wineries You Must Visit in Haro
The Barrio de la Estación features several iconic Rioja wineries, many still family-owned and active:
- CVNE (1879): Tradition meets avant-garde architecture.
- López de Heredia Viña Tondonia (1877): A Rioja classic.
- Gómez Cruzado (1886): Boutique craftsmanship in the heart of Haro.
- La Rioja Alta S.A. (1890): Elegance and excellence in every bottle.
- Muga, Roda & Bilbaínas: Flagships of modern, international Rioja wine.
Private tours and tastings in these wineries provide a deep dive into the living history of Rioja.
La Cata del Barrio de la Estación: A Luxury Wine Event
Every two years, the district hosts La Cata del Barrio de la Estación, one of Europe’s most prestigious wine events. It brings together premium wines, haute cuisine, and cultural performances for a truly exclusive enotourism experience in Haro.
Haro’s Historic Monuments: Art, Faith & Heritage
Beyond wine, Haro offers an outstanding artistic and architectural heritage:
- Town Hall & Bendaña Palace: 18th-century civic pride and Renaissance elegance.
- Torreón Museum & San Bernardo Arch: Medieval remnants and contemporary art.
- Church of Santo Tomás: Plateresque façade and baroque tower by master sculptor Vigarny.
- Basilica of Our Lady of La Vega: A spiritual and cultural landmark surrounded by gardens.
- Wine Station (Estación Enológica): Scientific tradition since 1892.
These monuments offer a deeper understanding of Haro’s cultural depth and evolution.
What to Do in Haro: Unique Experiences in Rioja Alta
Looking for unforgettable things to do in Haro? Beyond historic landmarks and top wineries, the town offers exclusive and authentic experiences for luxury travelers and wine lovers alike.
Savoring Local Cuisine: Tapas & Michelin-Star Dining
Start your culinary journey in La Herradura with a tapas crawl. Then, elevate your experience with fine dining in nearby Michelin-starred or Repsol-recognized restaurants, where local ingredients meet innovative Riojan cuisine.
Visiting Nearby Villages: Briones, San Vicente, Sajazarra
Haro is the ideal base to explore some of the most beautiful villages in Spain:
- Briones: A stone-built treasure with the Vivanco Wine Museum.
- San Vicente de la Sonsierra: A hilltop village with a castle and ancient wine cellars.
- Sajazarra: A medieval gem surrounded by vineyards and full of artistic heritage.
Each offers a different perspective of Rioja’s cultural landscape.
Visit Haro with Amelí Rioja Tours: Wine, Culture & Elegance
Exploring Haro with Amelí Rioja Tours is not just sightseeing—it’s a carefully curated cultural journey. Our private luxury tours offer exclusive access to wineries, historical landmarks, charming streets, and gourmet experiences, all tailored to your interests.
Whether you’re wondering what to do in Haro or planning a luxury trip to Rioja Alta, let us show you a different way of traveling: authentic, refined, and designed for the five senses.
